Discover how Lifeway balances ancient traditions with modern innovation, staying true to its roots while appealing to today's health-conscious consumer.  Plus, we introduce GooBerry, the ProBugs Vurb, and explore what happens when products gain a voice.

Key Takeaways:

• The Lifeway Story: Learn about Lifeway's origins, its mission to bring the 2,000-year-old tradition of kefir to America, and its evolution into a lifestyle movement. Hear Julie's personal story of taking the helm as the youngest female CEO of a publicly traded company and leading Lifeway's remarkable growth.

• The Science of Kefir: Explore the health benefits of kefir and its impact on gut health, digestion, and overall well-being. We discuss the vital connection between gut health and other aspects of health, including mental wellness.

• Innovation and Tradition: Discover how Lifeway blends its heritage with modern trends, incorporating consumer feedback and collaborating with health professionals to create products that resonate with today's consumers. We delve into their flavor innovation, drawing inspiration from popular trends like matcha lattes and pink dragon fruit.

• The Voice of the Consumer: Hear from Lifeway consumers about what they'd want to discuss with their favorite gut health companion.

• Meet GooBerry: We introduce GooBerry, the ProBugs Vurb, designed to engage children in healthy habits. Listen in as GooBerry shares advice for parents, discusses a dream brand collaboration, and reveals surprising facts about gut health.

• The Future of Product Interaction: Imagine a world where products can talk. We explore the potential impact of talkable products on marketing and user feedback, and how AI can shape the future of brand-consumer relationships.

Guest:

• Julie Smolyansky, CEO of Lifeway Kefir

Vurb Spotlight:

• GooBerry, the ProBugs Kefir Vurb

Lifeway:

• https://lifewaykefir.com/

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