From one to many

Introducing Populations™, your world of AI personas to research,

innovate and predict success. All powered by real people.

Introducing Populations™, your world of AI personas to research,

innovate and predict success. All powered by real people.

Introducing Populations™, your world of AI personas to research,

innovate and predict success. All powered by real people.

Introducing Populations™, your world of AI personas to research,

innovate and predict success. All powered by real people.

Built from the Largest People-Powered AI Platform in the world.

From one to many

Introducing Populations™, your world of AI personas to research,

innovate and predict success. All powered by real people.

From one to many

Introducing Populations™, your world of AI personas to research,

innovate and predict success. All powered by real people.

From one to many

Introducing Populations™, your world of AI personas to research,

innovate and predict success. All powered by real people.

Built from the Largest People-Powered AI Platform in the world.

From one to many

Introducing Populations™, your world of AI personas to research,

innovate and predict success. All powered by real people.

From one to many

Introducing Populations™, your world of AI personas to research,

innovate and predict success. All powered by real people.

Vurvey Populations™

Bring your Audiences to life. Our AI personas are conversational agents that collaborate with you in real time. Create, test, and validate concepts with thousands of individual consumer personas from each market without exposing IP.

Vurvey People Model™

Move beyond synthetic users. Our advanced Large Persona Model (LPM) is powered by 3+ million real people with facets for demographics, psychographics, personality traits, social behaviors, and more.

Brand Companions™

From AI conversation to commerce. Brand Companions are more than just agents—they’re digital brand ambassadors. They bridge the gap between discovery and purchase, fostering active relationships that turn one-time shoppers into brand disciples.

USe Cases

Remove bottlenecks that slow you down.

Segmentation

Engage key segments across functions

Segmentation

Engage key segments across functions

Insights & Trends

Research emerging insights across culture

Insights & Trends

Research emerging insights across culture

Concept Testing

Test visual concepts with multiple audiences

Concept Testing

Test visual concepts with multiple audiences

Creative Validation

Understand what resonates and why

Creative Validation

Understand what resonates and why

Market Simulation

Run scenarios to predict the future

Market Simulation

Run scenarios to predict the future

Co-Creation

End-to-end innovation with humans x AI

Co-Creation

End-to-end innovation with humans x AI

CUSTOMER STORIES

Join other builders

"Vurvey is embedded throughout all of our decision-making across the entire business, not just the brands. It's a key engine to our innovation, short-term and long-term, and a key engine to our digital marketing creative ideas… It's indispensable."
Christina Habib Chief Insights Officer, Unilever
“We can now create (Health) communities inside Vurvey in a truly authentic way. This creates a living community that our teams and our client teams can continue to interact with on the spot.”
Dennis Urbaniak Global Chief Client Officer & Chief Experience Officer, Havas Health Network
“If you’re in insights, marketing or product innovation, Vurvey is just incredibly exciting. It’s as if Apple designed AI to work for your function - it’s simple, intuitive and fun to play with. I’d recommend all businesses to give it a try.”
Warren Minde CEO, Innovation Leap Consulting
“AI is only powerful and only valuable when you power it with real people. Being able to give a client that ‘aha’ moment and show them in real time - that’s power.”
Michael Liu EVP, Innovation, Carat
"The power is bringing all of our historical consumer research to the forefront, so that our entire Aveeno team can have direct access to every consumer voice."
Kathy Rutherford CBI Associate Director, Kenvue
“Vurvey’s AI Personas respond more like your actual consumers as opposed to something scraped from the Internet. Our time has been freed up so we can envision what could happen in the future."
Feranmi Muraina Global Lead, Digital & Communities Insights, The Magnum Ice Cream Company
“We are facing a tsunami of AI slop and it’s important for us to maintain the stance of being guardians of humanity, and put people at the center. Our partnership with Vurvey really represents the diversity of this playbook.”
Sam Hornsby CEO, TRIPTK, A Havas Company
"We emphasize the importance of research to our students. Making sure they use verified, authentic data can be very hard with traditional AI models. That's something that Vurvey really brings to the table in terms of that authenticity."
Kristin Walker University of South Carolina
“The AI future is incredibly bright. I think Vurvey opens a world of possibilities, a world of learning, applications that we haven’t yet imagined, and there is no better time to be a marketer or a brand person or a consumer researcher than today.”
Flavio Cosenza Executive Director, JPMorgan Chase & Co.