models
People Model™. Our industry-defining AI models powering AI Agents and behavior.
People Model™ is an advanced Large Persona Model (LPM) designed to generate AI agents, segments, and global AI populations using identifiable personality traits, demographics, psychographics, and other facets from 3+ million real people.
People Model™ serves as the operating system for Vurbs AI agents.
*Patent-pending (2025)
Customizable
People Model™ includes the ability to create custom traits and dimensions that align with brand segments, customer groups, and individuals.
Multi-faceted
People Model™ features countless facets to dial in demographics, psychographics, and other traits to generate many trillions of unique agents.
Reflective
People Model™ sources responses in real-time, enabling dynamic monitoring, adjustment, and insights that reflect current thoughts and behavior.
How can I trust the data is accurate?
Originality
Agents provide common responses from a population (center of Bell curve), but also diverse and unique perspectives that truly define a group.
<1%
Duplicate Responses
Concordance
Agents generated responses and deliverables that matched 93% concordance (agreement) between groups of opinions.
93%
Concordance to Opinion Groups
Originality
Agents adhered to core personality traits with a 95% accuracy rate for motivations, decision-making, and adoption.
95%
Accuracy for Adoption Curve
Solutions