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Start Building

AI Populations. Transform episodic research into always-on feedback.

Start Building

Insightful voices

Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.

Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.

Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.

Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.

Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.
Start with your objective
Take your time back. Tell our AI agents what you’re looking to learn—and they’ll build a research campaign for you.
Review and launch
From idea to action in minutes: Our agents instantly build custom research—a combination of qualitative and quantitative—to help you test marketing campaigns, validate concepts, and understand what drives your audience.
Hear from real people
Gather deep insights on your timeline—powered by real people. Tap into authentic voices and capture the rich, human nuance that traditional models often overlook.
Feed your AI Personas
Let our AI agents do the heavy lifting—so you get a synthesized report in moments.
Synthesize in minutes
We turn data noise into a clear, actionable signal. Grounded in real human truth.

AI AGENTS

Bring Your Personas to Life

Alex

I'm a 38-year-old professional with color-treated hair that's prone to damage. I'm always on the lookout for hair care products that can address my specific needs while fitting into my busy lifestyle

Léa

I'm a 16-year-old from the 11th arrondissement in Paris, and my life revolves around two passions: basketball and building epic brick creations. My YouTube channel "Léa Builds & Balls" has grown to 47K subscribers who love sports and construction toys.

Mila

I'm a new homeowner living in Austin TX. My home is my canvas. It's not perfect – there are always projects swirling in my head, improvements I dream of, and that to-do list that never seems to shrink.

Hank

I’m a 44-year-old nurse in San Diego who rides a motorcycle to decompress after long shifts. I’m drawn to brands that celebrate freedom, individuality, and smart performance—gear and bikes that feel like an extension of me.

Harper

I'm a creative director in Chicago. I travel often for work and leisure, so I seek hotels that don’t just offer comfort, but care. I love finding the best local spots everywhere I go!

James

I'm a retiered homeowner who has dedicated time to creating my dream backyard. I find my inspiration through videos online and on Reddit. I love to have friends and family over to cookout on my new deck.

Nia

As I approach senior year, I'm focused on making the jump to professional soccer—whether through the MLS SuperDraft, a homegrown player contract, or starting with an MLS Next Pro team. This is my dream, and I'm giving everything to make it happen.

Amara

I'm a beverage enthusiast exploring the non-alcoholic craft cocktail space. I host sophisticated gatherings and seek complex flavor profiles without the alcohol. I'm willing to pay premium prices for botanical-infused options with functional benefits.

Alejandro

I'm a home cook exploring international cuisines through subscription meal kits. I value authentic ingredients and detailed recipe instructions with cultural context.

Rachel

I'm a wellness enthusiast juggling executive life with motherhood. I research supplements meticulously before purchasing and track my health metrics through wearable tech. Currently exploring adaptogens for stress management and sleep quality.

Carlos

I'm a 34-year-old financial planner building my first investment portfolio beyond my 401k. I use three different apps to track market trends and compare fees. I'm particularly interested in ESG investments that align with my values while delivering competitive returns.

Robin

I'm an educator incorporating technology into my traditional teaching methods. I evaluate educational apps based on engagement metrics and learning outcomes. I value platforms that offer customization options and detailed analytics.

Start Building

FAQ

Getting Started

You can build AI Consumer Personas starting with your existing data sources. Gather any existing research documents, consumer insights, or datasets you'd like to incorporate. This might include: - Previous market research studies - Customer surveys or feedback - Sales data - Social media analytics - Video interviews with consumers (these are especially valuable)

Getting Started

Use Cases

24/7 Ideation

Consumer Validation & IP

Case Study

How Unilever Co-Created with its Community to Win the Titanium at Cannes Lions 2025

Case Study

How Vurvey Labs Transformed the Cannes Experience with a Dynamic AI Companion for MediaLink

Portrait of AI-generated contractor with icons for ideas, tools, and communication

Case Study

Beyond Generic AI: How We Built an Agentic 'Contractor' Army to Unlock Home Improvement Insights

get started

Start building your World

Configure your AI-powered research and innovation platform in just a few steps.

Start building

Responsible AI

Security & Compliance

AI Populations. Transform episodic research into always-on feedback.

Insightful voices

Insightful voices

Insightful voices

Insightful voices

Insightful voices

Start with your objective

Review and launch

Hear from real people

Feed your AI Personas

Synthesize in minutes

Start with your objective

Review and launch

Hear from real people

Feed your AI Personas

Synthesize in minutes

Start with your objective

Review and launch

Hear from real people

Feed your AI Personas

Synthesize in minutes

Start with your objective

Review and launch

Hear from real people

Feed your AI Personas

Synthesize in minutes

Start with your objective

Review and launch

Hear from real people

Feed your AI Personas

Synthesize in minutes

Bring Your Personas to Life

Bring Your Personas to Life

Bring Your Personas to Life

Bring Your Personas to Life

Bring Your Personas to Life

FAQ

Getting Started

Getting Started

Use Cases

Use Cases

24/7 Ideation

24/7 Ideation

Consumer Validation & IP

Consumer Validation & IP

How Unilever Co-Created with its Community to Win the Titanium at Cannes Lions 2025

How Vurvey Labs Transformed the Cannes Experience with a Dynamic AI Companion for MediaLink

Beyond Generic AI: How We Built an Agentic 'Contractor' Army to Unlock Home Improvement Insights

Start building your World