platforms // VURBS
Vurbs. Build, train, and deploy AI agents inside (and outside) of the enterprise.
Not all AI agents are created equal. Vurbs go beyond traditional LLM-based systems with smart tool-calling, advanced reasoning, and an intelligent architecture powered by the People Model™. This proprietary framework manages personality traits, contextual responses, and adaptive learning, ensuring more human-like, business-ready AI interactions across teams, channels, and workflows.
Features
Create Vurbs for every team, channel, consumer segment, and product—all powered by real people.
Customer Spotlight
Delivering faster innovation through AI agents powered by consumer research.
Aveeno & Neutrogena
Kenvue’s Skin Health leadership built an AI-powered insights and innovation engine leveraging AI agents trained on insights from 12,000+ consumers. In under 3 days, global teams developed 24 full business cases with validated claims, product concepts, and GTM strategies, while always-on data pipelines continuously fuel the next wave of innovation.
12k+
Consumers
24
Business Cases
10x
Faster Timelines