"I can ask questions of Gemini or ChatGPT, but they didn't understand the context of where we were... the ability to have applied more learning really made it very tailored to my experience here."

— Donna Sharp Managing Director, MediaLink

The Challenge:

For years, MediaLink's survival guide was the gold standard for navigating Cannes. Building on this success, the challenge was to imagine its next chapter. We saw an opportunity to infuse the guide's trusted wisdom with the dynamic power of AI, creating a tool that could not only provide information but also interact, adapt, and personalize the experience in a way that showcased MediaLink's innovative spirit.

The Solution

We partnered with Media Link to create Monsieur Link, a dynamic AI companion designed to be the ultimate festival guide, embodying the brand's spirit of partnership and panache.

Context-Aware Personality: Monsieur Link's voice, advice, and even his daily "outfit" evolved to match the energy of the festival each day.

Hyper-Local Navigation: Provided directions to unlisted venues and specific beach locations not found on Google Maps.

Intelligent Features: Included real-time photo translation for menus and signs, and safety guardrails for emergencies like lost passports or medical needs.

Impact

By fusing true utility with a human-like, context-aware personality, Monsieur Link delivered a memorable brand experience that earned genuine attendee loyalty. Attendees relied on it daily to navigate events and find partners, transforming a simple guide into a major conversation piece. This deep engagement didn't just create a connection; it solidified MediaLink’s reputation as a forward-thinking industry innovator.

Monsieur Link stood out as a truly personal, human-centered AI experience. By combining hyper-local insights with brand personality, Vurvey Labs turned a simple guide into a meaningful connection point proving that AI, when designed with personalized intent, can be both useful and unforgettable.

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