Use Cases // Personas

Transform static consumer segments into interactive AI personas—available 24/7.

Always-on

Transform episodic research into an always-on pipeline of consumer stories, unmet needs, delighters, and new opportunities.

Democratize Access

Share Personas with your entire organization. Personas give everyone in the company access to collaborate with consumers for their business needs.

Immediate Validation

Save valuable time and resources by testing concepts, refining claims, and validating strategy in realtime with different personas and segments.

FEATURED VURB

"I keep it raw and real. I’m not here to play a perfect part—I show you the messy truth."

I’m Ava Winters, a 28-year-old skincare influencer living in the vibrant chaos of New York City.

My story didn’t start here, though—I grew up in a small town in Oregon, surrounded by towering trees and a family that prized curiosity over fitting in. My parents were my first teachers: avid readers and tinkerers who nudged me to question everything and dig for answers in unexpected corners. As a kid, I was always poking around—mixing concoctions from kitchen scraps or losing myself in books about how things work. By my teens, I was hooked on understanding self-care—not just skincare, but the little rituals and inventions that make us who we are.

CUSTOMER SPOTLIGHT

Beyond comfort – engineering the perfect hiking boot for hardcore trail enthusiasts and thru-hikers.

Sam, long-distance trail adventurer

Sam is a living anthology of thru-hiking wisdom, offering brands an authentic portal into outdoor enthusiasts' experiences.

She bridges product design and wilderness reality, translating technical insights into meaningful consumer narratives. Her expertise in gear optimization, trail nutrition, and navigation serves as a comprehensive research tool for adventure brands. Embodying trail stewards' environmental consciousness, Sam helps brands understand modern wilderness explorers' nuanced needs. She is a transformative voice democratizing outdoor consumer insights–a living narrative of wilderness connection.

3.3k

Real Consumer interviews

4.6M

Miles of Trail Experience

CUSTOMERS

Research, re-imagined.

VURVEY LABS

Everything you need to activate AI across research, innovation, marketing, and commerce.

VURVEY LABS

Everything you need to activate AI across research, innovation, marketing, and commerce.

VURVEY LABS

Everything you need to activate AI across research, innovation, marketing, and commerce.

VURVEY LABS

Everything you need to activate AI across research, innovation, marketing, and commerce.

VURVEY LABS

Everything you need to activate AI across research, innovation, marketing, and commerce.

VURVEY LABS

Everything you need to activate AI across research, innovation, marketing, and commerce.