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Vurvey Launches Next Generation of Product Testing using Augmented Reality

Posted 16 Nov 2021

Chad Reynolds

Take your next idea to market faster than ever before

Save precious time and energy with Vurvey AR; *example model

The Future of Concept Testing

If you’re a part of a team that creates new products, you know first-hand how important gathering feedback from customers is to a successful launch. Up until now, Concept Testing & Validation methods have primarily focused on gathering feedback using two-dimensional stimuli like:

• Concept posters – i.e. written-out ideas or illustrations
• Videos – i.e. commercials, pitch reels, or retail walkthroughs
• Digital click-throughs – i.e. website prototypes and app screens.

The next generation of ideas requires three-dimensional thinking, new testing methods, and ways to collect experiential feedback.

Today, we’re excited to launch Vurvey AR

Vurvey AR combines all of the tools you need to test your Physical & Experiential ideas, concepts, and prototypes using the power of Augmented Reality.

Interact with 3D models and place anywhere

Share Concepts in 15 seconds

Vurvey AR lives natively in the Campaign Builder and can be used to validate or test your product ideas at any stage. To get started, just upload your 3D files (.glb and .usdz formats) and let the platform do the rest. Vurvey AR automatically generates 3D renderings and models specifically designed for AR-enabled smartphones.

Need 3D renderings? We can help.

Transform how you innovate

“While traditional methods work well for testing some kinds of ideas, an entire dimension of feedback gets lost when exploring physical products and experiences. There really isn’t an immersive, cost-efficient, or scalable method to test and validate three-dimensional ideas. That is, until now.”


Consumers can now digitally interact with your concepts in 3D and even place them into their physical environment.

Vurvey AR unlocks a lot of amazing possibilities for validating and testing physical products like footwear, packaging, food formats, medical devices, and much more. You can also share immersive ideas that require feedback while seeing the concept in the actual environment like store shelves and entire merchandising setups.

Let’s look at 3 ways Vurvey AR improves your innovation workflow:

Discover Better Ideas Earlier

Far too often, great ideas get killed at the “written stage” because they were too difficult to express with words. As you are preparing concepts for testing, visualize different formats and solutions using 3D software. Not only does this create a more consumer-friendly format, but each model can also be reviewed in detail, testing value propositions, prioritizing features, and gaining early signals into success criteria. Vurvey AR prevents missing out on huge opportunities that didn’t translate on paper.

Identify Barriers to Improve Before Launch

As we shared above, testing in Vurvey AR allows consumers to view concepts that are more representative of the final execution. Consumers can dive into the design details to explain how they think the concept would function and highlight areas that feel confusing or misleading. This allows your team to identify important barriers to use and overall adoption before launch. Vurvey AR helps spot these details and more to iterate faster.

Innovate Digitally to Save Time & Energy

When you’re working on new products, teams are often stuck waiting on physical samples to be made and shipped from the factory. While 3D printing has made strides to speed up prototyping, the result is still a physical object that cannot be easily shared with multiple people at the same time. Vurvey AR enables teams to share concepts faster and collect 10x more feedback along the way. As sustainability is becoming an important topic, Vurvey AR enables a faster, more cost-efficient, and sustainable way to co-create products with consumers and internal stakeholders. Ever before a sample is even manufactured.

Let’s Build the Future of Testing Together

Whether you want to gather feedback on one product line or an entire seasonal launch, Vurvey AR is a scalable way to co-create with your consumers. If you’d like to learn more, please sign up here.

Chad Reynolds

About the author

Chad Reynolds is the Founder & CEO of Vurvey, an innovative co-creation platform that empowers companies to partner with consumers to build, test, and launch winning products. Chad is a serial tech entrepreneur, often speaking at industry events about human-centered design, co-creation, and disruptive innovation, as well as serving as a mentor and board member for high-growth start-ups.

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