In this episode:

• We sit down with Annie Short, Chief Product Officer at Halfdays, to discuss their mission of creating technical skiwear designed specifically for women, by women.

• Discover how Halfdays is challenging the male-dominated outdoor industry by prioritizing fit, function, and fashion that caters to the female form and experience.

• Learn how Halfdays incorporates community feedback into its design process, ensuring every piece meets the real-world needs of women skiers.

• We imagine a world where our gear could talk! Hear real women skiers share the questions and conversations they’d have with their Halfdays gear, from performance tips to style advice.

• Meet Aston, the AI-powered Vurb we created for Halfdays’ popular ski jacket. Aston reveals the questions she wishes customers would ask and dreams up the coolest brand collaboration.

Ready to find your perfect fit on and off the mountain?  Listen now and discover how Halfdays is changing the game for women in the outdoors.

Join the conversation:

• What would you ask your ski gear if it could talk?

• Share your thoughts using #AIPoweredByPeople or connect with us on social media!

• Download the Vurbs app to chat with Aston and other AI-powered product companions! Available on IOS and Google Play.

Subscribe and join us every Tuesday for more insightful conversations about the brands and products you love!

Follow Your Host and Guest:

• Sarah Nagle, LinkedIn

• Annie Short, LinkedIn

• Instagram: @halfdays 

Follow On Social:

• Instagram | @vurveylabs

• LinkedIn | www.linkedin.com/company/vurveylabs