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User Friendly and Actionable AI

Posted 24 May 2024

Chad Reynolds

In the ever-evolving world of technology, data has become the lifeblood of successful businesses. But raw data alone is meaningless without the ability to interpret and act upon it. This is where the power of user experience (UX) design comes into play, transforming complex data into insightful and actionable tools.
In a recent episode of the AI Powered by People podcast, we had the pleasure of speaking with Ryan Devenish, Head of Design at, a company that specializes in mapping the supply chain for consumer goods brands using AI. Ryan, an expert in digital user experience design, provided valuable insights into the crucial role UX plays in making AI-driven solutions accessible and effective.

The Challenge of Complex Data integrates with hundreds of retailers, each with its own unique data format and language. This creates a massive influx of information that can be overwhelming and difficult to decipher without the right tools. As Ryan aptly puts it, it’s like trying to understand a conversation where everyone speaks a different language.

UX Design as the Translator

This is where UX design steps in as the translator, transforming this data deluge into a cohesive and understandable narrative. Ryan emphasizes the importance of moving beyond traditional dashboards, which often present information in a static and overwhelming manner. Instead, he advocates for incorporating elements of generative AI, such as natural language processing, to provide users with clear explanations and insights.

Humanizing the Experience

One of the key takeaways from our conversation with Ryan was the importance of humanizing the user experience, even in an AI-driven world. He highlighted the need to design interfaces that are intuitive, engaging, and cater to the way people naturally think and interact. This means moving beyond simple question-and-answer formats and creating systems that can anticipate user needs and guide them towards meaningful insights.

The Future of UX Design in an AI World

As AI becomes increasingly integrated into our lives, the role of UX design will only become more critical. Designers will need to develop a deep understanding of AI capabilities and limitations to create seamless and intuitive experiences that empower users to harness the full potential of these technologies.

Ryan’s insights serve as a valuable reminder that even in an AI-driven world, the human element remains paramount. By prioritizing user needs and designing for clarity and understanding, UX design can unlock the true power of AI, transforming data into a valuable asset for businesses and individuals alike.