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Art and Science of Sound

Posted 9 May 2024

Chad Reynolds

Our recent podcast interview with Jack Payne, a cognitive scientist, founder and CTO of, we discussed where sound and science intersect. Jack’s expertise lies in understanding how the human brain processes emotional information from music and language, a field that has profound implications for the way we experience and interact with the world around us. Here are insightful takeaways from Jack’s interview:

The Emotional Power of Sound

Jack’s journey into cognitive science stemmed from a lifelong fascination with music and language. He recognized the profound impact that sound has on our emotions, shaping our moods, memories, and even our perception of reality. This understanding forms the core of his work at Dialoguer AI, where he strives to create AI-generated voices that are not only realistic but also emotionally resonant..

Nuance of Listening

Jack’s research delves into the intricate mechanisms by which the brain decodes and interprets sound. He explores concepts like pitch, loudness, and timbre, and how these elements combine to evoke specific emotions and create a sense of connection with the listener. This knowledge is crucial for developing AI models that can accurately capture the nuances of human expression and deliver truly impactful audio experiences.

Retail Soundscape

Jack’s work extends beyond entertainment, as he previously applied his expertise to enhance the sensory experience of retail spaces for VF Corporation. By carefully considering the music, lighting, and overall ambiance of a store, he demonstrated how sound can influence consumer behavior and create a more engaging and emotionally resonant shopping experience.

Future of Audio

Jack’s insights shed light on the exciting possibilities that lie ahead for the future of audio. As AI technology advances, we can expect to see even more sophisticated tools for creating and manipulating sound, opening up new avenues for artistic expression and enhancing the way we interact with the world around us. However, it’s crucial to approach these advancements with a deep understanding of the emotional power of sound and a commitment to ethical implementation.

Jack’s work reminds us that sound is not merely a physical phenomenon but a powerful force that shapes our emotions, memories, and experiences. By exploring the intricate relationship between sound and the human brain, we can unlock new possibilities for creativity, communication, and connection.